Posted in

5 Ways to Improve Real Estate Marketing to Seniors

In 2020, more than 39 percent of homebuyers were over 55 years old, according to the National...

Digital Marketing for Real Estate Agents: 5 Rules to Know

Digital marketing works. There’s no getting around it. For something that didn’t exist just a...

3 Mistakes to Avoid When Entering the Real Estate Market

Real estate can be a tricky market to master. If you’re buying your first starter home or buying...

5 Steps To A Healthier Home

Being healthy at home isn’t just about your diet. Sure, healthy eating is a wonderful...

Home Improvement: Adding Flare to a Builder Grade Home

Purchasing a new home an exciting, emotional experience – and going with a professional builder...

Homes & Land Blog > An Open House Is Important To Buyers

An Open House Is Important To Buyers

Open Houses are Important

Many experts are divided on the subject of the importance of an open house. Some believe they are a necessity for both buyers and sellers. Others maintain that open houses are a waste of time, money, and energy for both parties. Like most life events, open houses are neither totally good nor bad ideas.

From a buyer's perspective, however, there are many positives.

Seeing is believing.

Some maintain that, with virtual tours on the Internet, the open house has lost its luster and necessity. Still, there is no way for a buyer to effectively see what a home has to offer without physically visiting. While virtual tours can highlight many of the positive features of a home for sale, an open house remains a great opportunity for a buyer.

Feeling is believing.

If you are an experienced homeowner, you understand this issue. You see a home featured in a respected real estate magazine. It looks wonderful. You visit at an open house, and it's all the ad said it would be. Yet, it simply doesn't feel right for you. If you're married, you may even say to your spouse, "This home is fabulous, but I couldn't live here." A house must feel right to you to motivate you to make an offer. An open house can help give you the answer you need to know if this house is for you.

Neighborhoods are important.

All the print, visual, and Internet images available cannot give you a sense or feel for the neighborhood in which prospective homes are located. An open house gives you the opportunity to cruise the neighborhood before and after you tour the property to get a good picture and feel for the neighborhood. Is it impressive? Comfortable? Friendly? Intimidating? While you may not get to know the neighbors on a Sunday open house visit, you can see how your potential neighbors treat their property.

Examine multiple homes in the same day.

Instead of making appointments every two days for three weeks to see homes in which you may have interest, you can view three or four in a few hours. This helps keep features and drawbacks of different properties fresh in your mind.

Shopping for a new place? Find a  local realty expert who can help or search our  real estate listings.

Articles, Open Houses, Selling a Home, Selling a House

Select a Category

See all

Recently Added

5 Ways to Brand Yourself as a Real Estate Agent

Attention to detail is everything when it comes to personal branding for real estate agents. Real estate branding is not unlike any other business…

Read More »

Buying Your First Home During Uncertain Times

Buying your first home in the best of times is a major life decision. Buying your first home during uncertain times can be a truly terrifying prospect…

Read More »

10 Real Estate Marketing Strategies to Grow Your Business

Here's the worst kept secret in the real estate industry: it's tough! It ebbs and flows. It moves from a buyer's market to a seller's market, sometimes…

Read More »

Leave a Comment Below