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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


Why You Might Want to Hire a Real Estate Attorney

Why would I hire a real estate attorney?

Whether you are looking at real estate for sale or thinking about selling a property, one of the most…

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Get the Most out of your Hanging Plants

Keep those baskets blooming and beautiful

Most any patio or porch can do with a hanging basket or two, a cheerful cascade of greenery and color. Less…

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Real Estate Location Affects Your Investment

Evaluating a Real Estate Location

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Decorating a Rental Home Or Apartment

As a renter, you are limited in the types of decorating changes you can make to spruce up a space. But sometimes it takes more than pictures and…

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Lease-Option Deals And Income Taxes

Unlike traditional rent or purchase agreements, the lease-option deal offers investors and tenants little in the way of obvious tax benefits. How do…

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The Case For a Buyer's Agent

A buyer's agent is a real estate agent interested in what you need, not what a seller wants.

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What To Know About Bank-Owned Properties Before You Make an Offer

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The Difference Between Buying at Foreclosure And Buying a Bank REO

Many people assume that buying a home at the foreclosure is the same as buying an REO property, which is "real estate owned" by a bank. In some cases,…

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4 Tips For Selling in a Down Market

If you want to — or need to — sell your home in a down market, consider these tips to keep you from suffering depression:

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Home Improvements Likely To Offer a Good Return, No Matter the Market

Along with being your "castle," your home is also a major financial investment. That said, when it comes to home improvements you should look for the…

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Digital Marketing Rules for Agents

Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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