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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


6 Questions to Ask Your REALTOR® When Buying a Home

When it comes to buying a home, one of the most important steps you can take is choosing a knowledgeable, professional REALTOR®. From the first meeting…

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Does it Pay to Invest in a Tiny Home?

Tiny houses, single family dwellings of 500 feet or less, have been growing in popularity over the past decade, particularly among retirees looking to…

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Looking to Buy a Home? 3 Ways to Up Your Credit Game

If you’re in the market for a house then you’re in the market for a loan, and the best way to lock down a good interest rate on that loan is to…

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Negotiate Like a Pro in 4 Steps

Buying a home? These four steps will help you negotiate like a pro!

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5 Tasks to Tackle Before Closing Day

You’ve finally reached the home stretch, and Closing Day is right around the corner! Before taking another step, though, be sure to tackle and complete…

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Top Tips for Moving with Pets

Did you know that the U.S. is home to 70 to 80 million dogs? That number is even surpassed by cats, chiming in between 74 and 96 million. Chances are,…

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The Scoop on Zero Down Payment Mortgages

For millions of Americans, the idea of saving upwards of 20% for a down payment on a traditional mortgage seems impossible. After spending hundreds or…

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Boost Your Emergency Fund in 6 Steps

According to financial experts, it’s a good idea to have six months to a year’s worth of savings set aside to cover emergencies that may occur. If you…

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Top Ten Features of a Sustainable Home

Our homes are more than just a canvas for decoration; they are our biggest expense. The average household can spend $5,575 on utility expenses in just…

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Money Saving Tips for First-Time Homebuyers

Purchasing a home can be fraught with unexpected expenses, especially for first-time buyers. If you are in the market for your first home, avoid costly…

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Digital Marketing Rules for Agents

Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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