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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


Looking to Buy a Home? 3 Ways to Up Your Credit Game

If you’re in the market for a house then you’re in the market for a loan, and the best way to lock down a good interest rate on that loan is to…

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5 Tasks to Tackle Before Closing Day

You’ve finally reached the home stretch, and Closing Day is right around the corner! Before taking another step, though, be sure to tackle and complete…

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Avoid These 7 Home Buying Mistakes

Editor's Note

This article is part of an ongoing series offering guidance on the whole process of buying a house. From daydream to done deal, join…

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How Can I Improve My Credit Score?

What are some ways to improve my credit score?

For many borrowers, only one thing stands in the way of securing a home loan: their credit history. The…

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Should I Refinance My Interest Only Mortgage?

An Interest only mortgage is exactly what it sounds like — a type of mortgage that allows a buyer to pay only the interest (rather than the principle and…

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10 Questions To Ask Before Getting a HELOC

Not sure what to ask when comparison shopping for the best home equity line of credit? This convenient checklist covers the important points to address…

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Better Credit, Better Borrowing Opportunities

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What Your Credit Score Means to You

What are credit scores?

Would-be borrowers across America who apply for home loans to buy real estate have one thing in common: their credit score.…

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5 Steps: How to Fix My Credit Score to Buy a House

Not only is buying a house one of the most expensive purchases you will make in your lifetime, but it can also be pretty stressful if you are unsure…

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Digital Marketing Rules for Agents

Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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