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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


Quick Ways to Dress Up Your Home’s Curb Appeal

Whether you are selling your home or just want to have the best looking house on the block, you don’t have to invest in expensive or time-consuming…

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Fix these 8 Things that are Hurting Your Home’s Value

Real estate agents coast to coast know the first three things that determine a home’s value are all location. But if you, like the vast majority of…

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5 Landscaping Mistakes & How to Avoid Them

Landscaping can be a great way to make your home shine, but it’s pretty easy to make a mess of things in the process. Thankfully, there are simple ways…

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How to Pet Proof Your Yard

We love our pets. That loyal bow-wow greeting and morning meow just warms our hearts. Now that pleasant weather is upon us, our pets are bound to long…

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Digital Marketing Rules for Agents

Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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