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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


Open House Etiquette for Home Buyers

Walk right on in but mind your shoes, and for heaven’s sake don’t start sampling colognes

Touring a house as a possible buyer is like visiting as a…

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Older Home vs. New Construction

There are pros and cons on both sides of the older home vs. new construction debate 

When it comes to buying a home, one size does not fit all.…

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What's It Worth? Determining Home Value

Bigger isn’t always better, and granite isn’t always great — a wide range of factors go into determining home value

What is fair market value? Fair…

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Tour Smart With a Home Viewing Checklist

Advice on Getting the Most from an Open House or Home Showing

You’ve made an appointment to see a house or a few, but what should you look for during a…

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Happy House Hunting Tips for a Successful Home Search

Here’s to happy hunting! These smart house-hunting tips can help narrow a search

Searching online listings at HomesAndLand.com or elsewhere on the Web…

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Avoid These 7 Home Buying Mistakes

Editor's Note

This article is part of an ongoing series offering guidance on the whole process of buying a house. From daydream to done deal, join…

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What Is Title Insurance, and Why Do I Need It?

What is title insurance, and why do you need it?

Do you legally own a home after you’ve bought it? Can you sell it in a year or 20?

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What's the Required Education for Real Estate Agents?

What's the required education for real estate agents?

Real estate agents in the U.S. are licensed by the state where they will practice. To qualify for…

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Why You Might Want to Hire a Real Estate Attorney

Why would I hire a real estate attorney?

Whether you are looking at real estate for sale or thinking about selling a property, one of the most…

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How Can I Improve My Credit Score?

What are some ways to improve my credit score?

For many borrowers, only one thing stands in the way of securing a home loan: their credit history. The…

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Digital Marketing Rules for Agents

Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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