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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


New Home? What Threats Might Be Lurking Behind Closed Walls

By Charles MacGregor

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How to Get Your Home Show-Ready

Showing your home to potential buyers isn’t just about square footage. You’re selling the idea of life in your home as much as you are selling any…

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Money Saving Tips for First-Time Homebuyers

Purchasing a home can be fraught with unexpected expenses, especially for first-time buyers. If you are in the market for your first home, avoid costly…

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10 Questions to Ask When Buying a New Home

You are just a few hand shakes and signatures away from being the homeowner of the abode of your dreams. Before you pursue sealing the deal, take a…

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What Does a Home Inspection Cover?

Home inspections may only be the first step

A home inspector carefully examines the visible portions of a home, inside and out. The key word here is…

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Digital Marketing Rules for Agents

Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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