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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


Tour Smart With a Home Viewing Checklist

Advice on Getting the Most from an Open House or Home Showing

You’ve made an appointment to see a house or a few, but what should you look for during a…

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Avoid These 7 Home Buying Mistakes

Editor's Note

This article is part of an ongoing series offering guidance on the whole process of buying a house. From daydream to done deal, join…

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What Does a Home Inspection Cover?

Home inspections may only be the first step

A home inspector carefully examines the visible portions of a home, inside and out. The key word here is…

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Should You Hire a Home Inspector for a New Home?

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Digital Marketing Rules for Agents

Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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