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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


Exterior Lighting Tips

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Tour Smart With a Home Viewing Checklist

Advice on Getting the Most from an Open House or Home Showing

You’ve made an appointment to see a house or a few, but what should you look for during a…

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Bright Entryway Lighting Ideas

Making an Entryway Glow with Welcome

A door in the garage may be your entry to your home, but guests come in the front. What do they see when they…

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Improve Your Space With These Interior Lighting Tips

Show off your rooms, and yourself, to the best advantage

In a recent interview for Elle Décor, interior designer Kelly Wearstler was asked: What are…

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LED Lighting Advantages - Infographic

If you’ve shopped for lights of any kind recently, there’s a good chance you’ve purchased — or at least been presented with the option to buy — LED…

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Simple Tips for Choosing the Perfect Skylight

Let the Light Shine In

Whether you're building a new home, or recently renovated your roof, perhaps it’s time to splurge on a skylight. Knowing what…

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Digital Marketing Rules for Agents

Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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