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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


Homeowner Tax Deductions Simplified

Whether you just bought your first home or have a second home, the costs associated with home ownership can be high. The good news is that owning a…

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Avoid These 7 Home Buying Mistakes

Editor's Note

This article is part of an ongoing series offering guidance on the whole process of buying a house. From daydream to done deal, join…

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What is an FHA Loan?

FHA loans are insured by the Federal Housing Administration and designed to make homeownership affordable, especially for first-time home buyers.

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Should I Refinance My Interest Only Mortgage?

An Interest only mortgage is exactly what it sounds like — a type of mortgage that allows a buyer to pay only the interest (rather than the principle and…

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Fixed vs. Adjustable Rate Home Loan

Should I obtain a fixed or adjustable rate home loan?

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10 Questions To Ask Before Getting a HELOC

Not sure what to ask when comparison shopping for the best home equity line of credit? This convenient checklist covers the important points to address…

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Prepay to Save Money on a Mortgage

Should I prepay my mortgage?

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Adjustable and Fixed Rate Mortgages Explained

Two of the most popular mortgage types include fixed rate mortgage and adjustable rate mortgages, but there are variations on each so it's important to…

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How to Get a New Home Construction Loan

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An Overview: Unconventional Home Loans

What are unconventional home loans?

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Digital Marketing Rules for Agents

Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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