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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


Homeowner Tax Deductions Simplified

Whether you just bought your first home or have a second home, the costs associated with home ownership can be high. The good news is that owning a…

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How Mortgages Work

Get the low-down on how mortgages work, plus info on costs and options

The basics of how mortgages work

On a mortgage loan, your home serves as…

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Avoid These 7 Home Buying Mistakes

Editor's Note

This article is part of an ongoing series offering guidance on the whole process of buying a house. From daydream to done deal, join…

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Buying a home on a budget

Find a house that fits your finances

A mortgage calculator can give you a useful number at the beginning, but it’s only part of the picture you’ll…

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What's a VA Mortgage And Can I Get One?

The Veterans Administration loan program for military veterans is designed to make home ownership affordable with little to no money down. To qualify…

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Should I Refinance My Interest Only Mortgage?

An Interest only mortgage is exactly what it sounds like — a type of mortgage that allows a buyer to pay only the interest (rather than the principle and…

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Fixed vs. Adjustable Rate Home Loan

Should I obtain a fixed or adjustable rate home loan?

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Prepay to Save Money on a Mortgage

Should I prepay my mortgage?

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Mortgage Duration and Interest Rates

The rate of mortgage interest is typically associated with the duration of the mortgage, so one way to get a lower interest rate is to take out a shorter…

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Do you know your cap rate?

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Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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