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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


5 Tasks to Tackle Before Closing Day

You’ve finally reached the home stretch, and Closing Day is right around the corner! Before taking another step, though, be sure to tackle and complete…

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How to Get Your Home Show-Ready

Showing your home to potential buyers isn’t just about square footage. You’re selling the idea of life in your home as much as you are selling any…

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Top Tips for Moving with Pets

Did you know that the U.S. is home to 70 to 80 million dogs? That number is even surpassed by cats, chiming in between 74 and 96 million. Chances are,…

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The Scoop on Zero Down Payment Mortgages

For millions of Americans, the idea of saving upwards of 20% for a down payment on a traditional mortgage seems impossible. After spending hundreds or…

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How Much Homeowners Insurance Do You Need?

Whether you’re a first-time homeowner or a complete veteran, the subject of homeowners insurance can still feel overwhelming. There are many factors to…

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Quick Ways to Dress Up Your Home’s Curb Appeal

Whether you are selling your home or just want to have the best looking house on the block, you don’t have to invest in expensive or time-consuming…

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Top Tips for Buying a Home in Your Twenties

Making wise investments while you’re still young can be difficult (and rare), but it sets the tone for a bright financial future. That is, if you do it…

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How Important is Your Credit Score When Getting a Home Loan?

You are ready to apply for a home loan and make your dreams a reality. You have a great job, little debt, and a wonderful future ahead of you. Perhaps…

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What You Need to Know about Buying a Condo

Whether you are looking for a swanky city crash pad, a beach retreat, or a low maintenance space to call home, buying a condo can be an exciting…

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How Smart Home Products Can Actually Save You Money

With the rapid advance in technology, there are always amazing new gadgets entering the market. While you can improve your home greatly with the use of…

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Digital Marketing Rules for Agents

Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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