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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


Open House Etiquette for Home Buyers

Walk right on in but mind your shoes, and for heaven’s sake don’t start sampling colognes

Touring a house as a possible buyer is like visiting as a…

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Tour Smart With a Home Viewing Checklist

Advice on Getting the Most from an Open House or Home Showing

You’ve made an appointment to see a house or a few, but what should you look for during a…

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5 Open House Tips to Sell Your Home

Thinking of using an open house to sell your home?

Selling a home in a lukewarm or unpredictable market is a challenge that can frustrate even the most…

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An Open House Is Important To Buyers

Many experts are divided on the subject of the importance of an open house. Some believe they are a necessity for both buyers and sellers. Others…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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