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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


Top Ways to Maintain a Show-Ready Home

Selling your home is an exciting and bustling time. Likened to baiting a hook and waiting for the catch, we must patiently wait as prospects come and…

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Practical Organizing for Every Closet in Your Home

Imagine yourself in a world where your closets looked like the ones in photo shoots or staged homes. You see a handful of blouses draped on stylish…

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6 Questions to Ask Your REALTOR® When Buying a Home

When it comes to buying a home, one of the most important steps you can take is choosing a knowledgeable, professional REALTOR®. From the first meeting…

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5 Simple Ways to Sell Your Home Faster

When it comes to selling your home, time is of the essence. Peaked interest in a new listing happens within the first thirty days; the longer a house…

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Does it Pay to Invest in a Tiny Home?

Tiny houses, single family dwellings of 500 feet or less, have been growing in popularity over the past decade, particularly among retirees looking to…

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Home Renovations that Pay Off

Whether you are preparing to sell your home or just looking to make some smart renovations as an investment, there are certain upgrades that may have a…

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Negotiate Like a Pro in 4 Steps

Buying a home? These four steps will help you negotiate like a pro!

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5 Tasks to Tackle Before Closing Day

You’ve finally reached the home stretch, and Closing Day is right around the corner! Before taking another step, though, be sure to tackle and complete…

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How to Get Your Home Show-Ready

Showing your home to potential buyers isn’t just about square footage. You’re selling the idea of life in your home as much as you are selling any…

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Top Tips for Buying a Home in Your Twenties

Making wise investments while you’re still young can be difficult (and rare), but it sets the tone for a bright financial future. That is, if you do it…

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Digital Marketing Rules for Agents

Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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