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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


Full Disclosure or TMI: What Should Home Sellers Disclose?

If you're selling a home that might have four-legged, stripey-tailed tenants in the chimney, will you be sued if you don't tell the buyer? What if your…

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For Homebuyers, Move-in Ready Means More Technology

If you have cable television, you are most likely familiar with all of the popular reality shows involving taking a practically dilapidated old house…

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8 Steps to Selling Your Home

Selling your home? Go into the process prepared to maximize your outcome. Hopefully you bought low, now's the time to sell high!

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The Right Smell Can Help Sell Your Home

What kind of smells can help sell your home?

While it may be common to fill a house with the smell of fresh baked cookies prior to an open house,…
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5 Open House Tips to Sell Your Home

Thinking of using an open house to sell your home?

Selling a home in a lukewarm or unpredictable market is a challenge that can frustrate even the most…

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4 Tips For Selling in a Down Market

If you want to — or need to — sell your home in a down market, consider these tips to keep you from suffering depression:

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An Open House Is Important To Buyers

Many experts are divided on the subject of the importance of an open house. Some believe they are a necessity for both buyers and sellers. Others…

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What Not To Do When Staging a Home

What staging bloopers do homeowners often make when trying to sell their homes and what not to do when staging a home?

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Do I Need To Stage My Home To Sell?

If you are one of the many home sellers who are skeptical of home staging, then chances are you are leaving money on the table. Just take a few minutes…

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Home Staging Quick Fixes

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Digital Marketing Rules for Agents

Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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