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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


The Mortgage Tax Deduction

The ability to take a mortgage tax deduction is one reason real estate remains a strong investment. Instead of sending money to a landlord each and…

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Increase Home Value While Minimizing Tax Cost

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Property Taxes, Your School District and You

Real estate property taxes pay for local services that benefit area residents. They pay for public education, the library, the police department,…

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Owning a Waterfront Property: Loans, Insurance, Taxes and More

The decision to buy real estate is one of the most important ones that people make during their lifetime, one that is fraught with stumbling blocks and…

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The Tax Benefits of Selling a Home

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Homeowners, Don't Forget These Tax Breaks

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Tax Breaks for Homeowners

Take advantage of the incentives you are given!

How does the government encourage real estate sales and homeownership? In addition to offering a…

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How lease option deals affect income taxes

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Digital Marketing Rules for Agents

Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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