4 Tips for Converting Real Estate Leads Into Sales

Written by Homes & Land Staff | Jan 5, 2021 3:38:05 PM

Homebuyers and home sellers are more educated now than ever before thanks to the plethora of information available on the internet and the ability of most people to have access to an internet connection. How can you, as a real estate market leader, woo them when they already have so much information available at their fingertips?

1. Have local knowledge.

Know the property, inside and out, and know the surrounding neighborhood and available amenities. The internet can’t know everything, right? And not every local happening is going to show up on the World Wide Web. Become familiar with information the internet doesn’t have. You can have control over the knowledge you can find when researching the property and the area really well.

Know the neighborhood schools and find pertinent information to local news and events. Know the neighborhood demographics and the statistics on crimes, and what crimes have taken place close by. Have knowledge of the local police department and any local community events.

2. Respond quickly.

It is a well-known fact that many people end up choosing to go with the first real estate agent they speak to and who shows an interest in them. A fast response time is critical; no one is going to rely on you if it takes you days, or worse, weeks, to respond to their initial call or email. Be prepared to act quickly to make the most of every lead that comes your way in a fast-moving environment.

Ongoing contact is also crucial; let potential clients know that you haven’t forgotten them. Find the best way to stay in touch with them, whether it’s a phone call, an email, a text message, or connecting with them through a social media platform. Leave a lasting impression with a plan you’ve thought about ahead of time. You might want to put together a professional envelope of materials to leave with your potential client and include such items as your resume, a short letter saying it was good to meet them, and maybe some relevant flyers or newsletters.

3. Be unique.

Personalize, personalize, personalize. Make yourself stand out to each of your clients, but, even more importantly, make each of your clients feel extra-special and that they stand out to you. Take the time to get to know them well enough so that you can personalize your presentations to them, as well as the marketing materials you leave with them. If you can manage to make them feel unique and special, you’ve made a huge step toward making them your client for life.

4. Be mobile.

Ideally, a great real estate agent doesn’t want to spend a lot of time behind a desk. You want to be out and about, learning and gathering information that will impress your next client. You want to be examining a property, taking notes about each neighborhood, and preparing your personalized presentation for your latest soon-to-be client. The best way to stay in touch using all forms of communication is to make yourself as mobile as possible, whether it’s with a smartphone and/or an iPad, a laptop commuter, and/or some other technologically savvy device. The best thing you can do is to have Homes & Land on your side, working as your partner, helping to maximize your marketing efforts.

To find the best real estate lead conversion system, look no further than Homes & Land. You will have an assortment of wide-ranging tools and marketing channels at your disposal. Homes & Land created their system with the real estate agent in mind, putting you first and making a concerted effort to keep you first in your clients’ minds. Connect with more clients, expand the syndicated channels for your listings, and build a local referral network with Homes & Land’s marketing platform.

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