Homes & Land® Blog | Real Estate Insights & Guides

Habits of Successful Real Estate Agents

Written by Homes & Land Staff | Feb 27, 2021 6:46:00 PM

There is no one particular work habit that is the answer but a combination of factors that, over time, helps a realtor become well established and successful. 

Steps to Success

The thing to note is that top real estate agent habits are not a one-shot deal but have to become part of the lifestyle; once ingrained into your system, they become business as usual. Some of the habits of successful real estate agents include the following:

Making an investment to broaden your baseline knowledge

Instead of chit-chatting on the mobile phone or doing other mindless activities, invest in yourself, and expand your understanding of the real estate business. Listen to audios, read books, and watch videos on real estate; with time, you will acquire useful knowledge to converse like an experienced realtor.

When you are up to date on the latest trends in the real estate market, the customer will identify with you. There is a good chance that the potential buyer may ask about mortgages and lenders, and if you know the answers, you will be way ahead of the game.

Knowing the local community

As a realtor, you should be very familiar with the local community and know the real estate market’s status. You need to know the prices of all homes recently sold in that neighborhood and other particulars without going to Google every time. The potential buyer must have confidence that you know your job.

Practicing the sales pitch

Make a sales pitch to one of your colleagues and record it. Listen carefully! Correct any deficiencies that you have. You need to come across as a serious but empathic and friendly realtor.

Communicating with the client

One of the key reasons clients break their contract with realtors is a lack of communication. Clients will be spending six-figure sums to buy a home, and obviously, they want to know everything that is happening regarding their investment.

As a realtor, if you do anything related to the home, communicate with the client first. Discuss all the strategies, options, and potential pitfalls that may occur. Even if the news is negative, clients usually appreciate the communication effort.

Finally, communicate quickly; in today’s digital age, there should be no reason why you cannot update the client with all the latest information within a few hours during the daytime.

Building on your relationships

One of the keys to success in real estate is to build a considerable sphere of influence and keep track of your clients, colleagues, and friends. When you sell a home, continue correspondence with the buyer because who knows, they may want to buy another home in the future or may want to refer a friend to you.

Even if a client does not buy a home from you (yet!), continue the communication, and over time, this effort may turn into a positive lead. But do not go overboard and bombard clients with spam.


 

Not relying solely on online communication

While online communication with emails is adequate for maintaining contact with the client, it does not replace a personal phone call. Making a call will sometimes break the ice and lead to something more than just a casual conversation.

Developing good work ethics

There is no substitute for hard work in real estate. You should develop good work habits, be organized, and have a list of things to do every day. Having some type of structure in your life makes it easier to accomplish the work. When you come to work without any plan or system, this randomness will not get you far.

Utilizing Social Media

There is no longer any question about the importance of marketing and social media in business. Millions of people of all ages frequent several popular social media platforms every day. You should participate on social media platforms and let the readers know more about the real estate business. 

You should welcome questions and answer them in a friendly tone. Also, share your success stories and photos with the audience, and you will be surprised as to how many leads this interaction can generate.

Listening to your clients

It is essential to listen to what your clients want. The more you hear, the more you will know their wants and needs. Clients hate it when the realtor does not make any effort to listen but only pushes their agenda. 

You need to relieve the client's concerns, fear, and anxiety; Is the client more interested in money, status, stability, or image? Also of importance is knowing the client’s interest. It is a lot easier to do business with a client with whom you share the same ideals and values.

Not giving up easily

Realize that real estate is a very competitive business, and you may not always be able to sell a home or get all the good leads. You may go months without making sales, but do not give up. Remain dedicated and stay true to your path. If you have done all the leg work, sooner or later, you will get your break. 

Exercising regularly

Fitness has many benefits besides just health. It imparts confidence, soothes the brain, and reflects a person who cares about themselves. It’ll also give you the energy you need to handle every aspect of your business!

Working smarter:  

Finally, if you want to succeed in real estate, then register with Homes and Land, which has thousands of homes listed from all over the country. By registering, you increase your chances of being consulted by a potential buyer.

CONCLUSION

There is no magic to being an excellent real estate agent. Like any profession, you need to develop good habits and eliminate the negative ones. Once you incorporate good habits as part of your lifestyle, you will not only find success in the real estate industry but in all aspects of your life.