The Future of Real Estate Marketing

Wondering what the future has in store?  I’m sure we all are.  In particular, though, the future of real estate marketing is bright.  What’s new in the industry?  Technology.  We all need to adapt to it to survive.  In many instances, it makes our lives not only easier but better. Billions of dollars have been invested in real estate technology in the last few years alone. 

Technology changes rapidly and real estate leaders need to be ready to change with it.  Homes & Land focuses on real estate technology and, in fact, they have an app for that!  Real estate leaders can utilize the tools that Homes & Land offer to help them stand out from the crowd in 2021.  What will you add to your marketing efforts in 2021? Let's take a look:

7 Real Estate Marketing Trends for 2021 and Beyond

1. Property Listing Websites and Apps

The number of property listing websites will continue to grow, that is something that everyone can agree on.  These websites are designed with the homebuyer in mind, of course, to help make the buying and selling process easier.  Property listing websites help homebuyers have instant fingertip access to thousands of property listings from which they can choose.  Expect the future of real estate marketing to bring more apps designed to make home buying even easier and quicker, especially as it relates to the transaction process.  Dotloop and Docusign are two existing apps that help real estate professionals send documents and contracts via their smartphones.  These types of applications are expected to grow in popularity.

2. Virtual Reality

Virtual touring of a property is here now, of course, and is a great aid to real estate leaders in allowing potential homebuyers to view the home and its property in the comfort of their current home.  Many times, homebuyers can tell just with a virtual walk-through tour if they want to physically visit the property or not.  What is even better is what is expected to occur in the future.  With the aid of an advanced virtual reality app, investors and property developers will be able to see images of finished properties before construction starts!

3. Agents Adding Value

You may be wondering, with the advent of all this new technology, whether real estate agents might become obsolete?  Not a chance.  Real estate agents have the knowledge, expertise, experience, and skills to be better positioned for negotiating, bargaining, and making sure the homebuyer is not short-changed in any transaction.  Real estate agents will always help sellers receive the most from their property, while advocating for homebuyers to get the most from their dollars.  Real estate professionals can help a home sell faster, as well.  Through the advantages of networking, real estate agents likely have lists of buyers and often can even have a home sold before it is officially put up for sale.

4. FSBO

When discussing real estate marketing trends for 2021 and beyond, one would be remiss not to mention the fact that Millennials, who are in the largest buying group right now, might be considering selling their own homes.  The trend of For Sale By Owner (FSBO) websites is gaining some ground.  Also a tad unsettling is the fact that there is also an increasing trend in discounted commissions.  Real estate agents are increasingly offering additional incentives to position themselves as the agent of choice to sell your home.  Some of these incentives include discounted commissions or a refund of approximately $500 to the seller.  This trend is seen almost exclusively, though, in major metropolitan areas.

5. Amenities

Real estate agents could see shifts in the housing market with more Millennials interested in suburban areas within walking distance of grocery stores, restaurants, and entertainment options.  They want to be near parks and more green spaces.  This can be good news for those interested in retail and mixed-use development areas.  When thinking about real estate marketing trends for 2021 and beyond, amenities will become more important as many homebuyers are looking for convenience and luxury.

6. Drones

Drones have become increasingly popular as avenues through which to experience the neighborhood around a potential new home they are considering purchasing.  Aerial drones can show views of the property from angles that have never been able to be shown before.  This is a great tool that can have the added benefit of also saving time, while providing valuable footage of a property.  It can also be shared on social media platforms.

7. Digital Reality

Real estate leaders need to have a stronger digital presence than ever before.  More people are working from home, and that fact is unlikely to change because working remotely has proven effective for many.  As a result, more people are turning to the internet to find listings of potential new homes.  You want your name to be right there at the top of the page.  Homes & Land can help you get there.  Social media platforms also are being used to help real estate agents build their brand and showcase their name.  Diversify your appeal to get homebuyers to notice you and learn to rely on you and what you have to offer.

The future of real estate marketing is bright, but you need to get onboard the train of technology and innovation to build your success.  Homes & Land has all the tools to help you be successful today and into the future.