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These days, all businesses rely on social media to promote themselves. Having a strong social media presence is invaluable in today’s world. While companies try every trick in the book to keep their social media presence engaging and relevant, many may be missing the mark.
As a real estate agent, you likely understand the need to up your game to compete for attention online in today’s fast-paced world. Since real estate social media content is such an important part of any strategy for success, we are going to share our top realtor social media posts to give you that competitive edge you need!
Real Estate Social Media Posts
- Polls: Use features like Facebook Polls to ask a question! Questions are a great way to elicit response and gain likes for your posts. Plus, you can get important information about your followers that will help you use your real estate social media content to connect in more meaningful ways.
- Giveaways: Get more followers by creating giveaways and contests! Using a small gift of goods or a service as a giveaway is one of the best real estate social media post ideas to generate interest and gain followers. You can ask people to go to your page, sign up for your newsletter or follow you on other platforms.
- Anniversaries: Create personalized anniversary posts. By featuring a satisfied customer or customers at their one year anniversary (or more!) you will appeal to many people on social media who want a more personalized and customized experience with their real estate agent.
- Your Own Videos: Videos are your friend. Don’t be afraid to create videos to share on social media. Often a short and well crafted video will get more attention than a wordy post. People are more likely to share videos and click on them. Live streaming a walk through is another great idea for a post (more on livestreams later).
- New Listings: Posting new listings is an absolute must. Your post can be shared widely and get attention from buyers not currently in your network this way. It’s a great way to increase your visibility and garner interest in your listings.
- Neighborhood Features: Posting pictures of neighborhoods where there are listings that feature amenities that appeal to a wide range of people. Location is so important according to home buyers, so why not show them what the area has to offer with some great photos!
- Local Check-Ins: Show your potential clients what you like about the local area and how you are with it. If there’s a great restaurant that would attract buyers why not eat there and post a check-in?
- Livestreams: Livestream or take a fun video of a visit to a local park, dog park or some scenic or attractive part of the area where you have listings. Show off features like bike lanes, walking paths and handicap accessible walkway and paths.
- Thought Leadership: Share thoughtful blog posts that provide information your clients and future clients should see as they move forward with their procurement or sale of a home.
- Home-Buyer Tips: Sharing home-buyer tips, particularly for first-time home buyers, is a perfect use of social media for your real estate business. Home buyers should be looking to you - a knowledgeable and helpful agent to find accurate information and make the process seem more approachable. This is a great way to prove yourself to future clients!
- Contact Information: Make sure all your contact information is shared and always up-to-date on all social media platforms.
- Daily Insight: The general rule of thumb is to post on social media a minimum of one time each day.
- Interior Design Tips: Use your social media posts to get potential clients and home buyers excited about buying. Everyone loves a well decorated and stylish home. Share the latest trends in home design.
- Landscaping and Gardening Ideas: Share trends and tips for outdoor lounges, gardens, and landscaping. Backyard barbeque inspiration is just plain fun.
- Testimonials: Posting testimonials from satisfied clients is a great business move. Just be careful of overdoing this.
- Humor: Don’t be afraid to show off a bit of your own unique personality by posting a funny story or goofy picture to show your sense of humor.
- Trending Memes: Share a trending meme that makes you laugh. Just make sure it’s appropriate for your audience.
- GIFs: Use GIFs in your posts to get attention. Again, this should not be overused.
- Industry Videos: Sharing a well-made video from others in the real estate industry is absolutely ok! Just be sure to always give credit to the creators when you share a post.
- Community Involvement: If there are programs that your company is sponsoring or other local charitable efforts that you are participating in, share that on your social media!
- Calls to Vote: You can use social media to encourage your clients and future clients to vote and participate in local elections. Avoid party affiliation but point to any local ordinances or ballot items that impact real estate.
- Reposts: Repost old listings to regenerate interest and reach new buyers.
- UGC: Share user-generated content (UGC) created by your clients.
- Weatherproofing Advice: Share seasonal home tips including weatherproofing for the winter or preparing for storm season.
- Homeowner's Insurance Recommendations: Provide information about reliable and affordable homeowner’s insurance companies to recommend.
- Events: Promote local and community events.
- Infographics: Share interesting infographics about the real estate market in your area.
- Your Own Website: Share your website and encourage followers to visit and share.
- Calendars: Post a calendar of events monthly or weekly.
- Advertisements: Run an ad using Slideshow or Carousel on Facebook. Pay to boost a post, as sometimes boosting an important post can be worth it.
- Local Groups: Tell followers about local groups and meetings that might interest them.
- Home Prices: Attract qualified buyers by posting prices for your listings.
- Staff Features: Highlight staff members and recognize their work on social media.
- Personal Bio: Help customers get to know you by creating a brief bio.
- Homes & Land: Look to Homes & Land as the ultimate marketing tool from which to share ideas.
- Accomplishments: Share your personal and professional accomplishments on social media.
- Client Milestones: Share the personal and professional accomplishments of your clients on social media (e.g., congratulate clients on their new babies, jobs, graduations, etc.).
- Price Reductions: Update followers about reductions immediately.
- Stay Local: Pitch ways that customers can utilize local services and boost their own local economy.
- Collaborations: Work with local businesses who provide relevant services and highlight their work on your social media while asking them to do the same for you.
- Distressed Properties: Use your storytelling skills to write compelling posts about those properties in need of TLC.
- Business Hours: Post office hours and reminders about changes in schedules due to holidays.
- AMAs: Hold ask-me-anything (AMA) events or setup virtual office hours for clients and interested buyers to attend and ask questions.
- Professional Portrait: Update your profile picture with a professional portrait.
- Origins: Make the most of the About page of your website by filling in all the information and making it more robust. Use the opportunity to tell your origin story about how you became a real estate agent.
- Weekly Choices: Have a regular recurring weekly post theme. For example: “Home of the Week.”
- Wacky Holidays: Is it kids-take-over-the-kitchen day? Share funny photos and wish everyone a great time.
- Libraries: Feature information about local public libraries and interview a librarian to find out what services they provide to their communities.
- Pets: Furry friends are family. Share photos and stories about yours, making sure to highlight pet-friendly places you've visited together in the local area.
- Just Sold: Make these posts personal and inspirational and always avoid bragging.
With these real estate social media post ideas in the bank, you can serve up fresh, informative, and engaging content for your audience. Get social, people!
