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Homes & Land Blog > Real Estate Marketing Materials: A Checklist of Must-Haves


Real Estate Marketing Materials: A Checklist of Must-Haves

The right real estate marketing materials can help you increase brand awareness, build recognition and trust, establish relationships, and grow your business. What are some must-haves you should put into action now?

Top 6 Marketing Materials for Real Estate 

An agent sharing her real estate marketing materials with potential clients

  1. A Robust Real Estate Website.

    We’re into the second decade of the 21st century; a website isn’t a nice-to-have; it is a must-have. While real estate is a significant investment, most consumers start their journey the same place they start when they want to buy shoes, phones, or cars: the internet. A strong website empowers you to accomplish a wide variety of goals, including retaining your clients, generating new leads, building your brand, and establishing your authority.
    Make sure your site is mobile-first or mobile-friendly, easy to navigate, provides helpful information (e.g. a blog with how-to guides and tips, etc.), has easy to find and use contact information/forms, and utilizes clear and compelling imagery and language. 
  2. Mighty Mailers: Classic Yet Essential Real Estate Marketing Materials.

    In the digital age, it’s easy to neglect more old-school real estate marketing materials. This is a mistake! Direct mailers are exceptionally effective tools; while we do so much online, people still like tangible proof of a brand. They want to hold something in their hands. Mailers help build brand awareness and recognition. Mailers can increase referrals from past clients by 300%!
    Mailers should always incorporate your logo and branding elements, such as a color scheme, specific font, and imagery. Include your website URL and social “buttons” that indicate which platforms they can find you on.
  3. Non-Boring Business Cards.

    A necessity when it comes to real estate marketing materials, business cards can help you make a great first impression. As mentioned, even in a digital world, people still like having something they can hang on to and file away for when they need it. They may take your card and input the info into their phone, but even then, you are making a solid impression. The good news is that today’s options go beyond the typical. Think creative - while integrating your branding elements. Staying consistent is crucial.
  4. Snazzy Signage.

    Real estate signs could not be more practical: they signal properties are for sale or available for an open house. But beyond this, they also serve to build brand awareness and recognition. Hanging signs, open house signs, name riders, brochure boxes, and other materials are a nonnegotiable must! 
A happy couple looking at marketing materials for real estate with a listing agent
  1. Compelling Online Content.

    Consumers have a voracious appetite for content; offering helpful and informative online content in the form of blogs, whitepapers, guides, tutorials, videos, testimonials, and more. Remember to stay consistent with your brand imagery and voice
  2. Homes & Land.

    With this innovative platform, you shine a spotlight on your business and on your listings. It’s all too easy to get lost in the competitive market; with Homes & Land, you can connect directly with prospects and clients - without the noise of competing agents.

With the right real estate marketing materials, you are on your way to new listings, new (and satisfied clients), and a profitable business. Get started now: contact Homes & Land to learn more about our solutions.

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