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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


Getting Your House Market Ready – The Aesthetics

Selling your home can be an overwhelming. You have to micromanage the way your house looks on the outside and on the inside, all while coordinating…

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Full Disclosure or TMI: What Should Home Sellers Disclose?

If you're selling a home that might have four-legged, stripey-tailed tenants in the chimney, will you be sued if you don't tell the buyer? What if your…

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5 Home Features that Can Ruin the Effects of Staging

By Abigail Sawyer

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A Realtor's Guide To Selling a Smart Home

By Patrick Hearn

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10 Tips for a Clean Home with Pets

If you love your pet but hate the mess and odor that comes along with them, follow these ten tips to help keep your home clean and fresh.   

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Top Ways to Maintain a Show-Ready Home

Selling your home is an exciting and bustling time. Likened to baiting a hook and waiting for the catch, we must patiently wait as prospects come and…

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Practical Organizing for Every Closet in Your Home

Imagine yourself in a world where your closets looked like the ones in photo shoots or staged homes. You see a handful of blouses draped on stylish…

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Your Guide to Wiring a Home Theater

Are you ready to install that home theater system you’ve always dreamed about? Whether you’re purchasing a home theater kit or designing your own…

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5 Simple Ways to Sell Your Home Faster

When it comes to selling your home, time is of the essence. Peaked interest in a new listing happens within the first thirty days; the longer a house…

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5 Kitchen Upgrades You Can Do Yourself

When you walk into your kitchen, are you happy with what you see? Is your kitchen outdated, out-of-style, or just plain boring? Before you shell out…

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Digital Marketing Rules for Agents

Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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