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Homes & Land Blog > How to Show a House as a Realtor


How to Show a House as a Realtor

So, you’ve got your real estate business up and running. You’ve chosen a broker, set up your business, and created your business plan. You’ve started to engage with clients, and now the fun part - showing homes!

There are many factors to keep in mind when showing listings. Use these tips on how to show a house as a realtor to help get you started. 

Given the ongoing pandemic, some rules have changed, so we've got some real estate agent tips for showing properties during COVID-19 as well.

5 Tips On How to Show a House As a Realtor

  1. Do your research. Before showing a property, do your research. Ensure you know details about the neighborhood, schools, proximity to shopping, recreation, transportation, etc. Hopefully, you’ve discussed your client’s needs before the showing, and you’re focused on properties that fit their budget, size, and target neighborhood.

    Your clients are looking at you to be the expert, so be sure to have a good amount of knowledge upon arrival at the showing. This includes how long the property has been on the market, whether or not it’s been in and out of escrow, and if there are any known issues. 
  2. Follow showing instructions. The seller’s agent will have provided showing instructions. These may include the location of the lockbox, whether or not there’s a pet inside, and any other specifics that are usually at the request of the seller. Be sure you’re prepared with those ahead of time so that your buyers feel comfortable touring the home.

    Note: Most buyers (and sellers, come to that!) prefer to view the house without the owner present. If possible, try to arrange a private viewing.
  3. Give them time to look around. Once inside, lead your buyers through the home, but give them time to look around. They’ll need to imagine their furniture in the space and how they would use the various rooms. Try not to give too many opinions, as it’s important for the potential new owners to form their own.
  4. Be prepared with information. There’s no such thing as too much information when showing a home. Make sure you have listing sheets, neighborhood facts, and any other information you think is relevant to the homes you’ll be showing.
  5. Leave everything the way it was. Per the showing instructions, there will likely be requests about turning off lights and locking doors. Be sure to closely follow those directions, as you don’t want to appear inconsiderate to the sellers or their agent. 

couple-signing-1

5 Real Estate Agent Tips for Showing Properties During COVID-19

We can’t ignore the elephant in the room: the coronavirus has changed how we show homes. And it’s not a “bad” thing at all! We can expect more virtual touchpoints in the future. That said:

  1. Check COVID status. Be sure to ask all parties if they are COVID positive or have been exposed to someone, that is if they have traveled out of state or if they have experienced any symptoms consistent with coronavirus. The best way to protect everyone is to be open and honest about any possible concerns.
  2. Take precautions. Make sure you and your buyers are wearing masks. Limit the number of people entering the house based on the guidelines in your state. Make sure to complete any required releases before entering.
  3. Conduct a contactless showing. If possible, limit the number of things like light switches and door knobs that need to be touched. One way to do this is to wear gloves and do all the touching for your buyers. Another option is to do virtual showings; be as thorough as you would during an in-person viewing.
  4. Remember to social distance. Even though it can seem counterintuitive, resist the urge to shake hands or hug. Maintain a 6’ distance from your clients while conducting the showing. Meet your clients at the properties rather than driving in the same car.
  5. Limit showings. Make sure you’re only showing properties for which your clients are qualified. It’s a good idea to obtain a pre-approval letter from their lender that can be shared with the seller’s agent. This validates your buyer’s ability and desire to purchase the home. 

The key to successful showings starts with preparation. Knowing how to show a house as a realtor takes some skill. You’re in the driver’s seat, and your buyers are expecting you to be the expert. Make sure you’ve done your homework.

When possible, have a conversation with the listing agent to get any relevant background information. This is also an excellent way to get some inside information. Probe to find out details about other interests in the property and the motivation of the sellers. These kinds of details will help if your buyers decide to make an offer on the property. 

While COVID-19 is still an issue, be sure to understand your state and local guidelines. This will ensure you’re doing everything possible to create a safe buying experience for your buyers. It’ll also prepare you for the future, when more clients may prefer virtual experiences throughout the homebuying journey.

Shine a spotlight on your listings, and don’t let COVID impact your business negatively! Visit Homes & Land to learn more.

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