4 Tips To Make a Winning Offer on That High-End Home You Loved

Frequently heard conversations in real estate offices around the country right now seem to...

4 Tips: Overcoming the Challenges of Buying a Home

Once you announce your search for a new home, it seems as though people come out of the woodwork...

Offers that Win: How to Bid on Your New Home

One of the most apprehensive parts of the process of buying a home has to be putting in that...

Making a Splash in New Construction Sales

Any experienced realtor will tell you that getting a client into a new build is a whole...

Starting from Scratch? Get Your New Build Right

You’ve finally decided to go for it and build your own new home, congratulations! The pandemic...

Homes & Land Blog > New to Real Estate? Understand the Truth of Popular Industry Myths


New to Real Estate? Understand the Truth of Popular Industry Myths

A newly minted real estate license is an exciting tool that opens a world of possibilities!  But the market itself? 

Well, it can seem a bit daunting to launch straight into the unknown.  How do you know whether you want to focus on new build sales versus existing home sales, for example?  Getting started is even harder when the market is riddled with cultural “wisdom” that is really more myth than fact.  

real-estate-myths

The MYTH: Focus on New Home Sales Until You Gain Experience

The Facts: A whopping 50% of people buy a home they found on the internet. 

Taking time to build your online brand presence is a must right from the start. After all, during the home buying process, a client is looking over the reviews of a new home builder and checking available websites for new listings on existing homes that have just hit the market, tracking everything from customer complaints to previously listed sale prices.

Today’s buyers expect to click a button to request a viewing of a home, apply for a mortgage online, and expect the document process to be as tech-friendly as possible. Younger buyers, in particular, will want to try to save money by going online, so get an online presence now and refine it as you go.

The MYTH: Working in the rental home market leads to home sales.

The FACTS: A meager 2% of renters actually buy the home they are renting.

Renting gives a potential home buyer the opportunity to see exactly what they hate about the existing house, its location, and its features.

Renting rarely leads to the conversion of purchasing that particular home, not only because of the dissatisfaction of the existing home but partly because the landlord does not typically want to part with the investment.

The MYTH: Homeownership is on the decline, due to Covid

The FACTS: The spike in home buying is real.

As a matter of fact, the National Association of Realtors reports that home values have increased by 3.7% over the past year. During the tough year of 2020, home sales rose to their highest peak since December 2006, which was considered a housing market boom.

What’s behind this move? Forced work-from-home conditions have caused many people to reflect on their current living situation, to make that move to a larger home, or to take advantage of low mortgage rates. As people evaluate their new needs in a remote or hybrid work environment, they are looking for existing homes that better meet their needs.


Ultimately, if you’re just getting started, don’t let the experience of others intimidate you out of either lucrative market. After all, just a few short years ago, the average realtor had 10 years of experience.

20 Strategies of Top Real Estate Teams: FREE Guide

real estate agent, Selling a Home

Select a Category

See all

SIGN UP FOR EMAIL UPDATES

Recently Added

4 Tips To Make a Winning Offer on That High-End Home You Loved

Frequently heard conversations in real estate offices around the country right now seem to revolve around bidding wars over newly listed properties.

In…

Read More »

4 Tips: Overcoming the Challenges of Buying a Home

Once you announce your search for a new home, it seems as though people come out of the woodwork to tell you their home buying horror story. No doubt…

Read More »

Offers that Win: How to Bid on Your New Home

One of the most apprehensive parts of the process of buying a home has to be putting in that bid. So many questions go through your mind after the…

Read More »