Solid real estate lead generation ideas make all the difference when you need a leg up in the real estate world. Whether you are new to real estate or have been working in the industry for many years, finding new sources for how to get real estate leads is essential to your success and relevance in the highly competitive real estate industry. Here are 10 unique lead-generating ideas to help get you started:
Having a strong digital presence is one of the best real estate lead generation ideas. Your digital presence needs to reflect who you are as a real estate agent and needs to give clients a reason to keep up with you. If you are someone who has always relied on face-to-face connections, you will want to freshen your tech skills to stay connected and stay in front of leads, particularly in this unusual time of a global pandemic when you may need some fresh real estate marketing strategies to grow your business.
Establishing your brand as a real estate agent is so important as you strive to stay well connected. Logos and slogans are great, but they are not the only components of a brand. A fully developed and well-executed brand reflects the goals, mission, and key differentiators of a business. In other words, don’t neglect your messaging!
Another way to develop your brand as a real estate agent is to consistently post to social media. Building a social media following and keeping those followers engaged is a proven tactic for generating real estate leads. A word of advice: creating stories on Instagram and posting live feeds is a great way to keep your followers interested in and happy with your social media content. Here are 50 great real estate post ideas.
Speaking of social media - you should absolutely feature clients in your social media posts and stories. Having real people tell their personal stories is a great way to reach out to new clients while also thanking your featured clients for working with you! Everyone loves to be featured as a success story, right? Leverage that as part of your real estate marketing plan.
Another way to recognize your clients and to keep them happy - remember, word of mouth from your clients goes a long way - is to send clients a gift after closing. A new couple moving into their own house will feel special and grateful to be receiving a gift from you and leaving clients with a positive and personalized impression of you can go a long way in generating leads.
A couple of on-trend ideas for creating buzz around new real estate listings are to post live feeds for properties and to host live Q&A sessions. Creating a live feed before a property is even on the market is the perfect way to garner some excitement for the upcoming listing and get the property the attention and leads you need to make a successful sale.
Now that you’ve gained a following on social media by publishing creative posts and must-see stories, showed your clients some love, and mastered the ins and outs of live feeds, you may be ready to try adding an educational element to your brand as a real estate agent.
One important tip for maintaining a strong digital presence is to blog regularly. Make your blog posts inspirational, creative, informative, and educational. Never post just to post, but rather put as much thought into your posts as possible to keep your readers interested and reach new ones. This is an important part of maintaining and creating relationships, which is a great way to ensure you get real estate leads. Don’t forget to stay consistent with your brand as you write your blog posts!
When considering how to get real estate leads, one of the things you want to consider is what clients are looking for. Talk to clients, both current and prospective, and find out what problems they are looking to solve. Ask them about the kinds of services and information they are looking for. Compile a list of seller and/or home buyer frequently asked questions (FAQs) and go beyond just publishing FAQs on your website.
Consider running educational seminars, webinars, workshops as a way to get facetime while generating leads. Offering informational webinars is a great way to get your name out and show clients all the reasons why they should work with you over other real estate agents.
Networking in person and on social media is at the top when it comes to real estate lead generation ideas. In our current environment where in-person networking is not available for reasons of health and safety, networking online is absolutely the way to go. Stay active and stay present to keep up with leads.
Consider networking with those in real estate-adjacent industries as well. Business owners, leaders, and go-getters are all over the place. Making a connection with a successful wedding planner, for example, could be advantageous in ways you have yet to consider!
Often, the local press is looking for stories to promote and businesses to highlight. Gaining the attention of your local press can promote your brand, offer free and effective advertising, and kickstart your real estate lead generation. Future clients may notice you in the press even if they have not previously been aware of your brand or your social media presence.
If you are busy creating community partnerships, sponsoring events, hosting educational series, etc., the chances are good that your story would make a great headline for the local press - and, of course, the positive attention from that press can be great for lead generation.
For more creative and effective lead generation ideas, turn to one of the top real estate advertising platforms, Homes & Land.