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Last year alone, there were nearly six million homes sold in the United States. With so many listings available, what can you do to keep your properties at the top of the list and selling fast? Often, it’s in the catchy real estate headlines you create for buyers to consider. Coming up with the right real estate advertising slogans can be difficult, but it’s a must if you want to move your for-sale properties to sold as quickly as possible, and sometimes, it’s all in the vocabulary. Using these real estate advertising words can change what you’re doing to advertise your properties.
Top 50 Must-Use Real Estate Advertising Words
Descriptive words can help your listings stand out from others. Remember to include them whenever possible in both exterior and interior descriptions. What you don’t want to do, though, is to use them in a general sense. Instead, wherever possible, tie them to a specific feature of the home:
- Alluring
- Beautiful
- Breathtaking
- Bright
- Captivating
- Charming
- Classic
- Clean
- Craftsmanship
- Deluxe
- Desirable
- Detailed
- Dream
- Elegant
- Fresh
- Haven
- Hideaway
- Historic
- Immaculate
- Innovative
- Inspiring
- Intimate
- Investment
- Inviting
- Maximum
- Modern
- Oasis
- Open
- Prestigious
- Prime
- Pristine
- Private
- Refreshing
- Relaxing
- Retreat
- Safe
- Sanctuary
- Smart
- Spacious
- Storybook
- Striking
- Stunning
- Suite
- Sunlight
- Terrace
- Updated
- Upgraded
- Upscale
- Warm
- Welcoming
How to Use the Right Real Estate Advertising Words
It’s not just about the right words, though. It’s also very much about how you use the right words when you’re creating real estate headlines or text. Don’t use them as filler. Instead, make sure you’re describing as much as possible. Your goal is to make buyers see the home in their minds.
Instead of just suggesting you have a spacious property, instead, tie that to a specific feature of a home. Perhaps you have a spacious garage or closets. Describing an overall property as affordable may be overdone, but describing the lot itself or even the amenities as affordable is going to go a long way with potential buyers.
Adjectives vs. Verbs
Most of the words on this list are adjectives, and those can be helpful, but they can also quickly become filler. You’ll want to stick to action verbs as much as possible. Using action verbs can be a real bonus to potential buyers. They’re powerful and persuasive, and they’re a chance to help educate potential buyers about the property you’re trying to move. Instead of saying the living room has stunning architecture, you might say something like, the living room breathes stunning architectural features at every turn. Then discuss how those stunning architectural features enhance the home.
Don’t Lose Sight of The Goal!
No matter what words you choose to use, remember that the goal is to make potential buyers see the real value of the home. Listing brand names for kitchen appliances is a great idea, as is referencing the potential for future upgrades. Consider adding color palette descriptions to various areas of the home, but be specific. Instead of black, go with a word like charcoal. Instead of white, ivory or cream might be a better choice.
Let potential buyers know what is new and highlight any features buyers might be looking for. If possible, be specific with the materials you’re listing. For example, many agents list wood floors, but combining them with adjectives like pristine oak wide plank wood floors changes everything. Talk about unique features like lighting and green additions. Remember to set the tone for the property and build some anticipation for the location as well. Think about what surrounds it. If it’s a commuter town, you can highlight options like its proximity to public transportation. If it has a beautiful view, think about incorporating one of the words above to highlight that feature.
Real estate magazine advertising and web advertising can be tough. Designing the right catchy real estate ads to attract buyers isn’t always easy, but with words like these on your side, it is more than possible. Get started now with Homes & Land, and see the difference your new vocabulary and the right marketing strategies can make with your listings.
