How to Attract High-End Real Estate Clients
As a real estate professional, you are ethically bound to provide stellar service to your clients no matter what price points their purchases or sales are at. That said, a commission on a $5 million home is much more substantial than a commission on a $100,000 home. When you attract high-end real estate clients, you can enhance your gross commission income, maximize the return on your time and effort, and begin to build a reputation in this niche.
Competition is always fierce in real estate and especially so in the high-end market. How do you break in and expand your presence?
5 Tips to Attract High-End Real Estate Clients
You cannot attract high-end real estate clients by being timid. Don’t allow yourself to be intimidated by “important” people. When it comes down to it, they have a problem/challenge - and you can be the solution. Start building a network and expanding your contacts.
Provide Boutique Services
High-end clients are not looking for impersonal, “mass-produced” types of experiences. While this statement might be a wild generalization, many affluent and/or high-powered buyers expect a customized process that encompasses their needs. Make sure you are fully versed on what they want: study the luxury market. Get familiar with neighbors and amenities. Know the names of top luxury brands and materials. And then tailor your approach so it meets high-end needs.
Focus on Relationships
Focus on your relationships with your clients rather than on your sales transactions. All clients -high-end or otherwise - need to know you are in it for more than the money. And be sure to be sincere or those high-end clients will stroll away in their Louboutins.
Employ Effective Luxury Real Estate Marketing Techniques
Every real estate agent has to be a master of marketing. It is even more essential for those target high-end clients. We mentioned that you need to provide boutique-style services. When you do, make sure you highlight your offerings on your website and social media profiles, as well as in print assets.
Add Value at Every Opportunity
Furthermore, you should focus on creating unique, original, value-added content tailored to the clients you want to attract. For example, if this is your goal, you wouldn’t offer a lot of articles and tips on finding affordable housing in LA if you are trying to sell mansions in Beverly Hills. What do your target clients want and need to know? Build content around these topics.
Connect with the clients that can grow your business and push you into the high-end market. Learn how Homes & Land can get your listings to an affluent audience with our luxury partner network of sites and help elevate your brand.