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How to Drive Traffic to Your Real Estate Website

Do not underestimate the power of real estate websites! They are invaluable - and nonnegotiable...

Homes & Land Blog > How to Drive Traffic to Your Real Estate Website


How to Drive Traffic to Your Real Estate Website

Do not underestimate the power of real estate websites! They are invaluable - and nonnegotiable - in today’s world. The vast majority of home buyers (90%) start the process online, and real-estate-related searches have increased 253% over the last four years. Most people who end up taking action on a branded real estate website started with a search engine.

What does this mean in practical terms? That you need to optimize your website so you get more leads and clients. Now, let’s get to it and discuss how to drive traffic to your website.

A real estate agent reading this article on how to drive traffic to your website

5 Tips for Driving Traffic to Real Estate Websites

Here are five actionable tips to help you drive more traffic to your real estate website:

  1. Target Local Keywords

Buying a house” is a huge term. Do a quick search, and you’ll find over 10 million results - most of which have nothing to do with what folks are looking for. If you focus on this keyword, you are not getting the traffic you need. One simple change can make a big difference. Focus on local searches. “Buying a house in Miami” or “Homes for sale in Jupiter, Florida” are much more effective. In fact, 69% of those who take action on a branded real estate website start with a search just like this.

  1. Create Helpful, Relevant Content

You are the expert. You know the real estate industry and your local market inside and out. That’s a great start! Now you need to leverage that; you need to ensure that leads and clients see you as the solution they need as they go through this process. Featuring high-quality, original, authoritative content on your website will bring the leads in. Everything from “Why you need to get preapproved for a mortgage” and “How to find a lender” to “A tour of X neighborhood” and “Top 10 tips for maintaining your new home” are all relevant and valuable. Be sure to create content for all stages of the home buyer’s (and/or home seller's) journey.

  1. Don’t Skimp On the Visuals

People respond to visuals, particularly as they are searching for homes. They want to get a sense of the details, of course, such as a home’s layout, the size of the yard, the condition of the roof, etc. But they also want to picture themselves in this space. Compelling, professional-quality photos and videos allow them to be the stars of this vision. Stock your website with plenty of photos, as well as videos of home tours, client testimonials, how-tos, and more.

A potential home buyer accessing a real estate website via her tablet device

  1. Go Mobile-Friendly or Mobile-First

Think about how many times you’ve searched for a product, service, or other answer on your phone. A lot, right? Over half of all internet traffic travels via mobile device, and 89% of house hunters do at least some searching with a phone or tablet. 

Your website must be designed to capture this potential. Mobile-friendly or mobile-first web design ensures that they can access and view your website and have an exceptional experience - no matter where they are or how they are searching.

  1. Build a Winning Real Estate Agent Profile 

Contact a local Homes & Land representative to learn more about creating a real estate agent profile. On our innovative platform, you can shine a spotlight on your listings, build a strong referral network, and create buzz that drives traffic to your website. The more we can put your name out there in a positive, compelling way, the more Google rewards you with higher rankings. And this, ladies and gentlemen, leads to… more leads and clients. Get started now.

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