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The best place to get real estate leads is from a source that can offer you a complete package for your communication needs. Diversified methods of identifying potential clients and keeping them reliant on your services of finding their ideal new home is a winning strategy.
Building Relationships
The best way to develop, and keep, solid real estate leads is to create a relationship with potential clients. You don’t want to be overly solicitous, but you want them to be reminded of you in subtle ways. Right now, Millennials are in charge of the largest living generation of workers. They much prefer connecting through emails or chat services.
Be available; check in with them, but don’t overwhelm them. Mailing holiday cards or birthday cards can work wonders, too, and is representative of how much you value them as clients. Constant reminders that you still have their best interests in the forefront of your mind as you search for the ideal home for them can work wonders.
Ways to Connect
Apps for smartphones are handy and abundant, of course. The app should be simple and straightforward to use, nothing complicated. It should be easily downloadable, and clients should be able to view images of the home and details about the property. One thing to add – they should have easy access to connect to you, the real estate agent, to learn more. There should be a search feature that is equally as simple to navigate to find what they need.
Print magazines are still a definite plus in the real estate industry because they last; they are something physical you can look at, lay down, and go back to time and again at your leisure. Having digital versions of the print magazine is an extra plus. Being able to use the app and magazine together provides a supreme advantage over your competitors.
Websites, of course, are a must so homebuyers have a place to go online to find homes, with a list of included amenities, and … your listings and your name as the real estate agent. You need to build your brand so they will easily be able to find you. What’s the most important thing a website needs to do? Engage those users who visit your site so they will stay, bookmark your page, and come back to it time and again.
The best real estate lead websites today use pop-ups. Pop-up instant messages that appear when you arrive at the first page of the website are seen as a great tool, because they can garner instant engagement. They represent a friendly voice that is interested in helping you find what you want. It’s not a telephone call that you have to interact with. It’s not even an email. It’s a question, designed to help facilitate your search for a new home. The answer can then direct potential clients to you.
A More Subtle “I’m Here!”
What is better than a pop-up? For some, it may be a slide in. This tool offers all the benefits of a pop-up but it’s slightly more inconspicuous, being off to the side of the screen. The slide in, in some cases, is seen as less of an interruption or intrusion. How these tools are viewed depends on the individuality of your visitor. Upgrading the content on a web page is very important, too. If you don’t keep fresh, high-quality content on the website, it’s not going to bode well for your chances of success.
When you partner with Homes & Land, that advertising leads to the best place to get real estate leads. You need a diverse array of options to connect to homebuyers and you want them to keep you in the front of their decision-making process. With the variety of tools and channels that Homes & Land can put at your disposal, you’ll soon be on a successful path to selling more homes!
