10 Best Real Estate Marketing Tools for Agents

Real estate has always been about building relationships, but what exactly that looks like has changed dramatically over time. We currently live in a highly digital environment where relationships exist predominantly online, at least to start with. Personal and in-person relationships often begin with online introductions. That is why it is so important to stay on top of the best real estate marketing tools in today’s increasingly virtual world. 

If you ask a homebuyer where they began their search in 2020, the answer is bound to be online. Homebuyers and sellers alike are turning to online resources for their real estate questions and needs. Today most homebuyers complete a virtual tour before ever setting foot in a house. The majority of the work happens before any in-person meetings are even conducted. Thus, online marketing is a major part of today’s real estate industry. Gone are the days where digital marketing tools are optional for real estate agents. 

So, what are the 10 best real estate marketing tools for agents? 

1. Customer Relationship Management (CRM) Tools

Staying in communication with your clients is essential to your business plan. Doing so in an attractive way that is not burdensome to your clients is also key. The information you gather about your clients is important data and mismanaging that data can be a costly mistake down the road. 

2. Professional Website

A professional developed website is an absolute must for a successful marketing strategy. Your website is the face of your business. It needs to be functional above all else, but it also needs to convey your brand accurately and stylishly. A professional website lends credibility and legitimacy to your business and serves as a future clients first point of contact with you in many cases. And, as we all know, first impressions do matter! 

Developing a website that has all the functionality you need and is polished and visually appealing is no small feat. There are many tools available for creating your own website, but in many cases hiring a developer is the best route for ensuring success. 

3. Social Media Apps

Social media apps are of the utmost importance in today’s world of online marketing, these are some of the most powerful tools you will have. Keeping a lively and engaging presence that promotes your brand on all the major social media apps is essential. Check out some real estate social media post examples.

4. Email Marketing Software

With all the shiny new tech tools available, some real estate agents question the importance of email marketing. Don’t. It is cost-effective and just plain effective. Utilize robust email marketing software (EMS) to leverage advanced features, save time, and maximize your resources - and results. You can target specific audiences, tailor messages to their stage of the buyer’s journey, automate lead generation, conduct A/B testing, and set up triggered campaigns.

5. Matterport 

Matterport is an intriguing tool that empowers you to highlight and showcase homes in a way that resonates powerfully with prospects. You will have access to a top of the line camera with which to create 2D and 3D images, videos, floor plans, and even virtual reality. Matterport gives you a virtual option to conduct home views and tours - which many of your clients are demanding. They can search properties right from the couch!

6. ShortStack

Do you spend a lot of time on Facebook? More to the point: do your clients and prospects? Use a tool like ShortStack to create landing pages, promotions, quizzes, and more that live right on Facebook. This increases engagement and conversion rates because clients and prospects don’t have to leave the social media site at all.

7. Adobe Photoshop Express

A picture speaks a thousand words. A great picture does so with exceptional eloquence! First impressions matter, and typically people form them online and through images. Adobe Photoshop Express allows you to create and edit pro-quality photos and take advantage of features such as cropping, rotating, red eye and blemish removal, contrast correction, exposure and white balance, and more. You can then save photos right on your phone’s camera roll or share to social media sites.

8. Webinar Tools

Webinars are excellent ways to get your face out there, build your brand, and establish yourself as an expert in your space. Whether you are teaching a home-buying class or hosting a decorating class with a local designer, you’ll need the right tools. Live Streaming via Facebook is great, and you can also take advantage of solutions that allow you to do live, pre-recorded, free, and monetized webinars, track performance, offer private chat to engage people further, and more.

9. Docusign

In your digital world, you need a way for people to sign important documents without the need for in-person meetings or expensive couriers. With Docusign, you can manage your contracts from one central location and capture all of the signatures you need.

10. Homes & Land

Marketing is time consuming, laborious, and can sometimes cost an arm and a leg. The good news is it doesn’t have to be. In fact, the best marketing tools for real estate agents are far from their soul crushing and budget breaking ancestors. As you are well aware, real estate agents are always seeking new and interesting ways to generate leads and market more effectively by finding the best real estate marketing tools available. Homes & Land is one of the top real estate marketing tools available to you. Check out Homes & Land to build your brand and generate leads today.

In today’s fast paced business world, online marketing is the best (and sometimes only) way to ensure your success as a real estate agent. There are many tools available on the internet to effectively communicate with your clients, generate leads and build your brand. Whether promoting your brand on social media apps or using digital real estate marketing tools like those available through Homes & Land, you can reach more clients in a shorter time frame if you are using technology to its fullest potential.