15 Real Estate Advertising Examples That Work

Sometimes it takes a bit of inspiration to get where you’re going, and nowhere is that more true than in the world of real estate advertising. Knowing how to move properties you’ve just listed is essential, and often looking at real estate advertising examples that have paid off is the best way to get your own creative juices flowing to design a campaign with a solid return. Sample real estate ads abound, but selecting the most successful real estate ads to help inspire you isn’t always easy. Here are several you may want to consider.

Effective Real Estate Ads: 15 Examples

1. The ad below incorporates a unique 3D tour that would be ideal in any real estate ad. There are millions of videos on all of the major social media platforms, and the number of hours that people spend watching them is incredible. This 3D tour does just that, and it’s a great way to attract potential buyers.

2. This ad is the perfect way to highlight your career if you’re good at more than one thing, as many realtors are. Take a moment to look at where your strengths lie - then use that to your advantage in every campaign you build. 

3. You have a story or two to tell in your career. Make sure you do so with your advertising, just as this team did. It’s not just about successes. Sometimes, it’s about building a personal connection, and sharing the stories you’ve encountered along the way is the perfect chance to do that. 

4. Your goal isn’t just to become a one and done service provider for a buyer. Instead, you want to be a source of information they turn to and trust for real estate advice, and this ad does that really well. Instead of pushing the homes on this realtor’s list, the ad offers some home maintenance tips that may help buyers and sellers alike realize the knowledge this team has. 

5. You have experience you need potential buyers and sellers to understand. This team does exactly that with this amazing ad, packed with statistics that would convince any potential client. Adding data to your advertising strategy is a great way to do more. 

6. Don’t just advertise properties. Instead, advertise events. From open houses to educational events, take opportunities to meet with potential clients, build a familiarity with your schedule thanks to continual event advertisement. 

7. Selling older homes is a challenge for any realtor, so a creative approach is a must. With rising interest in investment properties, designing a very different ad campaign was clearly the goal of this team. Consider thinking about how you can change your strategy with older properties just as this team did. 

8. Listing videos are helpful, but they’re not completely out of the ordinary today. What is out of the ordinary is a video that is interesting, professionally shot, and really displays the truest sense of the property available, as this one does. Trendy, beautiful, and the perfect way to push potential buyers toward booking an appointment, if you have video goals, this should be it. 

9. This ad offers spot-on descriptive language, something few realtors do well. If you don’t feel like you have the copywriting power to do something like this team has done, it may be time to evaluate your own team and find an addition that will help you build solid descriptions the way this ad manages to do. 

10. The technology available today is your friend. Use it that way, just as this realtor does. Hosting a Facebook live video of a new listing is a fantastic way to build interest in your brand and market your best new properties. 

11. The best realtors are good service providers, and this ad demonstrates how this agent knows that quite well. Real estate means a chance to provide long-lasting services to clients, and building an ad campaign (like this one) that builds on how you can continually help is an absolute must. 

12. Make your ads about more than the home, like this team does. Living in a home is nothing short of an experience, and this team helps potential buyers realize that by really harping on the emotional importance. 

13. Becoming a realtor is about so much more than selling homes. It’s often about answering questions along the way, so be sure to let buyers and sellers know that you’ll be with them every step of the journey, just as this team does. 

14. Few things offer a better picture of a home than a floor plan, and this team takes advantage of that opportunity not just to showcase a new listing, but to showcase it in all its glory through a floor plan. This is a great idea for any listing, but it’s particularly good for brand new homes for sale. 

15. This ad shows a deeper understanding of potential buyers. It does demonstrate a single home, but potential buyers have an option to move on to other properties with some of the same features, which can be a huge plus when you’re trying to make a sale. 

Real estate agent advertising can vary by area, but the reality is that effective real estate ads all have a few things in common. Most importantly, they’re visual. They attract potential buyers with fantastic imagery and amazing pictures. More than that, though, they’re relevant to potential buyers in the area. They have a clear knowledge of the target audience, and they present preferences that the target audience might look for. 

Additionally, they present a clear value for the real estate in that location. They’ve managed to incorporate the features viewers most want to see and play them up. Keep in mind that everything matters when you’re building an ad. The visuals matter. The copywriting matters. The call to action matters. Paying close attention to the other real estate ads of those around you can build stronger ads for your own properties. 

You may want to begin by building real estate ad templates based on what’s worked for you in the past. You could even keep a template file based on what you’ve seen here and in other lists of ad examples from real estate professionals. That template file will help you quickly and effectively create amazing property listings. 

Don’t hesitate to look for real estate advertising examples that will help you better design your upcoming campaign. And don't hesitate to inquire about advertising on Homes & Land.