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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises commissions rivalling some agents’ entire yearly take. Buyers…

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5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National Association of Realtors’ 2018 Home Buyer and Seller…

Read More

Getting Your House Market Ready – The Aesthetics

Selling your home can be an overwhelming. You have to micromanage the way your house looks on the outside and on the inside, all while coordinating…

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Full Disclosure or TMI: What Should Home Sellers Disclose?

If you're selling a home that might have four-legged, stripey-tailed tenants in the chimney, will you be sued if you don't tell the buyer? What if your…

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The Five Components of a Mortgage for the First Time Home Buyer

Buying your first home is life changing. It will likely be the most expensive and the most valuable purchase you’ll ever make. You can build equity and…

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Looking for a Home? Be Sure to Consider How Property Taxes Work

Home buying can be an exhilarating experience. But it can also be a complicated one. There are a lot of things to consider, from the liveliness of a…

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Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect with potential customers and re-engage with members of…

Read More

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership, says, "Marketing is really just about sharing your…

Read More

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big part of the money you need to spend. It's an expense some…

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These Words Are Misleading In Real Estate Ads

By Geoff Williams, originally found on Huffington Post 

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Digital Marketing Rules for Agents

Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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