--- title: "Real Estate Branding vs. Marketing: What's the Difference?" description: Branding is how you show your values and priorities as a realtor. Marketing is how you build awareness about your brand and the benefits of your services. image: https://blog.homesandland.com/hubfs/Screenshot%202021-03-29%20153310%20(1).jpg --- [![Homes & Land](https://blog.homesandland.com/hubfs/Images/hnl-logo.svg)](https://www.homesandland.com/) - [Homes](https://www.homesandland.com/homes) - [Rentals](https://www.homesandland.com/rentals) - [Agents](https://www.homesandland.com/agents) - [Commercial](https://www.homesandland.com/commercial) - [Open houses](https://www.homesandland.com/open-houses) - [Land](https://www.homesandland.com/land) - [Mortage](https://www.homesandland.com/mortgage) - More [Rentals](https://www.homesandland.com/rentals) [Agents](https://www.homesandland.com/agents) [Commercial](https://www.homesandland.com/commercial) [Open houses](https://www.homesandland.com/open-houses) [Land](https://www.homesandland.com/land) [Mortage](https://www.homesandland.com/mortgage) - [Log in](https://www.homesandland.com/account) - [Blog](https://blog.homesandland.com) - [Advertisers](https://advertise.homesandland.com/advertise) [How a Realtor Makes Home Buying Easier](https://blog.homesandland.com/how-a-realtor-makes-home-buying-easier) Buying a home is one of the most significant financial decisions you’ll ever make, but the process... 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Marketing and branding are both part of that promotion process, but in order to apply them effectively, it’s important to understand their differences. **![A realtor smiling while reaping the rewards of successful real estate branding and marketing](https://blog.homesandland.com/hs-fs/hubfs/dominating-the-real-estate-market.jpg?width=1500&name=dominating-the-real-estate-market.jpg)** ## **What Is Marketing in Real Estate?** In the simplest and broadest sense, marketing refers to every action you take in order to connect clients with the benefits that your business offers. This includes the four elements of what is called your “[marketing mix](https://www.thebalancesmb.com/what-is-a-marketing-mix-2295520),” which includes the products (or services) you provide, the pricing structure you employ, how and where you promote your services, and the place(s) where you do business. Real estate marketing also involves the processes and tools used for in-person, online, and print promotion.   An effective marketing strategy that carefully considers and implements each of these areas can transform your real estate business in the following ways: - Consistent marketing keeps you at the top of a potential client’s mind when they need your services - Ongoing communication through marketing channels like email and social media [help to build relationships](https://insight.kellogg.northwestern.edu/article/take-5-how-to-build-customer-relationships-that-last) - A strategic marketing plan ensures that you are sending a consistent message with each client interaction ![A realtor smiling while showing clients her branded marketing materials](https://blog.homesandland.com/hs-fs/hubfs/real-estate-marketing-materials.jpg?width=1500&name=real-estate-marketing-materials.jpg) ## **What Is Branding in Real Estate?** By contrast, real estate branding equals the cues that are used to show potential customers the values and priorities that represent your real estate practice. Most understand this to mean logos, colors, and even fonts -- but a [complete branding system goes beyond](https://www.forbes.com/sites/piasilva/2018/04/25/what-is-a-brand-for-a-one-person-business/#7a360e3f6637)this. It also includes elements like the kind of images and the writing style and terminology that you use. While marketing is purely based on your actions, branding includes customer perception of your practice based on every interaction you have with them. Like marketing, a strategic branding system has very distinct advantages for your real estate practice: - Quality brand elements create the best first impression with potential clients ([made in just 50 milliseconds](https://medium.com/marketing-and-entrepreneurship/16-visual-content-marketing-statistics-that-will-wake-you-up-59c4c0b80465)) - With consistent use, quality branding promotes visibility and recognition of your business - Branding can help you better connect with customers as they see your shared interests and values To put it another way, branding is about what your business is, and it is expressed through promoting your practice. Marketing, then, is how you share your brand’s message with current and potential customers. It’s the tools, platforms, and policies you put into action and each customer touchpoint, from [social media](https://blog.homesandland.com/50-real-estate-social-media-post-ideas) sites to your real estate website.  Marketing and branding are two different features, but both are essential to effectively promoting your real estate business. #### Learn more about our integrated marketing packages for real estate agents. [![Click Here to Get Started](https://no-cache.hubspot.com/cta/default/4945355/921569d8-0777-4814-8207-e3edcacf6be5.png)](https://cta-redirect.hubspot.com/cta/redirect/4945355/921569d8-0777-4814-8207-e3edcacf6be5) Learn something new? Want to pass an idea to a friend? 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