Posted in

5 Ways to Improve Real Estate Marketing to Seniors

In 2020, more than 39 percent of homebuyers were over 55 years old, according to the National...

Digital Marketing for Real Estate Agents: 5 Rules to Know

Digital marketing works. There’s no getting around it. For something that didn’t exist just a...

5 Steps To A Healthier Home

Being healthy at home isn’t just about your diet. Sure, healthy eating is a wonderful...

3 Mistakes to Avoid When Entering the Real Estate Market

Real estate can be a tricky market to master. If you’re buying your first starter home or buying...

Home Improvement: Adding Flare to a Builder Grade Home

Purchasing a new home an exciting, emotional experience – and going with a professional builder...

Homes & Land Blog > Realtor Marketing Vs. Realtor Branding

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect with potential customers and re-engage with members of your customer base. Marketing and branding are both part of that promotion process, but in order to apply them effectively, it’s important to understand their differences.

Realtor Marketing

In the simplest and broadest sense, marketing refers to every action you take in order to connect clients with the benefits that your business offers. This includes the four elements of what is called your “marketing mix,” which includes the products (or services) you provide, the pricing structure you employ, how and where you promote your services, and the place(s) where you do business. Real estate marketing also involves the processes and tools used for in-person, online, and print promotion.  

An effective marketing strategy that carefully considers and implements each of these areas can transform your real estate business in the following ways:

  • Consistent marketing keeps you at the top of a potential client’s mind when they need your services
  • Ongoing communication through marketing channels like email and social media help to build relationships
  • A strategic marketing plan ensures that you are sending a consistent message with each client interaction

Realtor Branding

By contrast, real estate branding equals the cues that are used to show potential customers the values and priorities that represent your real estate practice. Most understand this to mean logos, colors, and even fonts -- but a complete branding system goes beyond this. It also includes elements like the kind of images and the writing style and terminology that you use. While marketing is purely based on your actions, branding includes customer perception of your practice based on every interaction you have with them.

Like marketing, a strategic branding system has very distinct advantages for your real estate practice:

  • Quality brand elements create the best first impression with potential clients (made in just 50 milliseconds)
  • With consistent use, quality branding promotes visibility and recognition of your business
  • Branding can help you better connect with customers as they see your shared interests and values

To put it another way, branding is about what your business is, and it is expressed through promoting your practice. Marketing, then, is how you share your brand’s message with current and potential customers. It’s the tools, platforms, and policies you put into action and each customer touchpoint, from social media sites to your real estate website.  Marketing and branding are two different features, but both are essential to effectively promoting your real estate business.

Learn more about our integrated marketing packages for real estate agents.

Click Here to Get Started


For Agents, Blog Posts

Select a Category

See all

Recently Added

Buying Your First Home During Uncertain Times

Buying your first home in the best of times is a major life decision. Buying your first home during uncertain times can be a truly terrifying prospect…

Read More »

Home-Buying Is an Emotional Process

We know the feeling.

You walk in through the front door of a home for sale, and you immediately sense that this could be the one. This could be where…

Read More »

Wellness Week: Healthy Cooking

We're spending more time in the kitchen than ever before. If you've taken some of our gentle advice to heart and have organized your kitchen space,…

Read More »

Leave a comment below