101 Video Ideas for Real Estate Agents

More than likely, you already know that videos are one of the best ways to go about marketing your real estate business. With platforms like YouTube and Facebook Live, you can get the attention your business needs to attract qualified home buyers and sellers. 

Real estate video marketing is incredibly tricky at times! Creating new and interesting real estate content for every single post can be extremely difficult. That’s why we’ve created this list of video ideas for real estate agents, featuring new and exciting ways to capture your followers’ attention and generate business. 

Real Estate Video Marketing: 101 Ideas for Agents

1. Tips from area experts for first-time home buyers.
2. Advice from a new home owner, such as what they wish they’d done differently and what they are glad they did.
3. Video explaining the importance of being pre-approved for a mortgage.
4. How do you finance a new home? Interview clips from local lenders discussing mortgage rates, types, and more.
5. A run down of some popular jargon for first-time buyers and sellers. 
6. Information about handling a home inspection.
7. Clips from an actual home inspection.
8. How do you know what to look for when buying a new home?
9. What does it mean to be in a “seller’s market” and what are tips for buyers.
10. What does it mean to be in a “buyer’s market” and what are some tips for sellers. 
11. What’s the deal with lowball offers and how should you respond to them?
12. What can your real estate agent do for you to make the process of buying or selling manageable?
13. How do you know if you are taking on a mortgage you can actually afford?
14. How does buying new construction work? Will your real estate agent be able to work with you to buy a new construction home?
15. What are the benefits of new construction homes versus older homes?
16. How to recognize red flags when looking for a home to buy.
17. How to avoid letting your emotions take over when buying a new house.
18. Thinking about must haves versus desirable features.
19. Creating your wish list.
20. Considering the neighborhood you want to live in... what amenities would you like to see?
21. Neighborhood tours.
22. Home tours for current listings.
23. How to find affordable housing - information from local organizations.
24. Dream house tours.
25. Kitchen tours - showcase appliances and space to appeal to amateur chefs.
26. Show homeowners in their new home - capture the joy and emotion.
27. Discuss buying and selling at the same time.
28. Downsizing 101.
29. Upsizing 101.
30. Biggest fears of new homeowners (use humor).
31. How buying or selling has changed someone’s life for the better.
32. Tips for luxury home buyers.
33. What exactly do we mean when we say “well appointed”?
34. Process for making offers.
35. Drone footage of the house, land, and area.
36. Showcase solar panels.
37. Discuss energy efficiency importance and features.
38. Closing 101: what are closing costs and who is responsible for paying them?
39. Important safety guides and features.
40. Community life and the surrounding area.
41. What to ask your realtor.
42. What your realtor should be asking you.
43. Walking paths, parks, and natural areas.
44. Local school system information.
45. What is the best time to sell a home?
46. How to sell or buy a home during a recession.
47. Testimonials from clients.
48. Client bios - show people the many folks you have worked with.
49. A self-bio to help people get to know you.
50. Negotiation skills.
51. Importance of homeowner’s insurance.
52. Who can make their home an Airbnb?
53. What to expect when interviewing realtors.
54. How to value your home when selling.
55. Tutorials for online home value estimators.
56. How-to home repair videos.
57. How-to backyard landscaping videos.
58. How to make a safe fire pit outside of your new home.
59. Demographic information about a town or city.
60. Videos showing local events.

51. Your own involvement with charity work.
52. Comparison of local movers and storage facilities.
53. Tips for moving across the country.
54. Tips for moving overseas.
55. Is it worth the money to hire movers?
56. How to sell your home at maximum value.
57. Showcase natural light and sunlight exposure.
58. Take videos when outside view and lighting are best.
59. How to decide if a condo is right for you.
60. How to survive buying a house.
61. How the coronavirus has impacted the real estate market.
62. Buying and selling during a global pandemic.
63. How agents and sellers are making in-person tours as safe as possible.
64. How to decide how much space is best for you when buying a house.
65. What not to say when selling a house.
66. What does it mean to be “house poor”?
67. How do you avoid discrimination in the home selling process?
68. Top 10 things sellers should do to prepare.
69. Is a foreclosure or short sale something you should consider buying?
70. Best apps for buyers.
71. Best apps for sellers.
72. How to keep up with the latest home listings.
73. How to navigate virtual tours.
74. What makes you different from other agents - what unique perspective do you bring?
75. What to do if your house is in a trust.
76. Is taking on a “project house” right for you?
77. How to make sure your home is move-in ready when selling.
78. A sale you are most proud of.
79. In what ways has real estate changed since you started your career?
80. What do you love about your job?
81. How would your clients describe you?
82. Why do you love the company you work for?
83. Talk about the history of architecture in the area.
84. What features are unique to a house based on when it was built?
85. Feature a local musician in your video.
86. Highlight artists and local celebrities.
87. FAQs - what are the questions you hear most often?
88. Do you remember your very first client?
89. What is your favorite house you’ve listed? What makes it special?
90. What is your favorite style of architecture?
91. How should clients switch real estates agents if they are not satisfied?

If you’re not doing real estate video marketing, you are missing out on opportunities - and commissions. Put these ideas into action, and lean on Homes & Land for guidance, resources, and the leads you need.