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How to Market to Your Luxury Real Estate Clients

Often considered the gold standard in real estate, the luxury real estate market promises...

5 Ways to Improve Real Estate Marketing to Seniors

In 2017, more than 38 percent of homebuyers were over 52 years old, according to the National...

How Real Estate Marketing Works

Michael Hyatt, the bestselling author of Platform and other books on marketing and leadership,...

Realtor Marketing Vs. Realtor Branding

Promotion is a key factor in your success as a real estate professional, helping you to connect...

Creating a Real Estate Marketing Budget

The old adage goes, “You have to spend money to make money”. And marketing expenses are a big...

Homes & Land Blog > Homes & Land Blog


Home Pricing Tips: How to Ensure Your Home is Priced Accurately

One of the hardest things about selling your house is making sure that you ask the right price. Though it may seem like a fine idea to ask a lot and…

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Getting Your House Market Ready – The Aesthetics

Selling your home can be an overwhelming. You have to micromanage the way your house looks on the outside and on the inside, all while coordinating…

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Full Disclosure or TMI: What Should Home Sellers Disclose?

If you're selling a home that might have four-legged, stripey-tailed tenants in the chimney, will you be sued if you don't tell the buyer? What if your…

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Digital Marketing Rules for Agents

Digital marketing works. There’s really no other way to say it. For something that didn’t exist just a few years ago, digital marketing is coming of…

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Home Improvements: Adding Flare to a Builder Grade Home

Purchasing a new home is exciting – and going with a professional builder can often mean more savings for you. Of course, the finished home likely…

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Improving Engagement with Prospects and Nurturing Relationships with Clients: A How-To for Real Estate Professionals

Selling real estate is all about building relationships, both with clients and with those who might become clients. And you have to work all of that…

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